University of Stirling

The University of Stirling’s Marketing course is ranked 1st in Scotland and 2nd in the UK for Marketing (Guardian University Guide 2023). This is thanks to our research-led teaching and close ties with the industry. We understand the need to prepare you for the rapidly shifting landscape of marketing in a digital age of 24/7 connectivity, whilst still exploring the timeless truths that have always underpinned the discipline. You’ll experience how marketing works in a “live” environment, deepen your understanding of what makes businesses tick, and sharpen your skills in research and communication.

This course has a practical, problem solving approach. You’re taught how to design effective solutions to complex problems. Not only will this course give you the theory, but you’ll get lots of practical experience in how to design, build and analyse computer systems. You’ll also develop a firm understanding of how computers work as well as effective computer programming.

Today’s environmental scientists are challenged to find solutions to some of the world’s most pressing problems from climate change, pollution, and the loss of biodiversity to the sustainable provision of energy, food, and clean water. We were one of the first UK universities to introduce an Environmental Science degree and our course is accredited by the Institution of Environmental Sciences. We conduct world-leading research and we are a hub for conservation and environmental organisations.

Business Analytics focuses on understanding the data generated by individual organisations, and how it can be used to improve business practices. As a conversion course developed in close partnership with industry, we welcome students from any academic discipline and you will learn to use powerful visual programming and scripting tools, such as Orange, R, Power-BI and Python. These tools will enable you to learn how to deploy statistical analysis, predictive analytics, text analytics and data-mining tools to provide clear actionable solutions for business leaders and influence business strategy.

Our MSc Business and Management course gives you the knowledge and skills you need to be an inspiring, effective and resilient manager. We combine management theory with development of practical skills, and our course is taught by internationally recognised subject experts.

Our Masters in Marketing gives you the opportunity to gain a theoretical and practical understanding of marketing, and its role within organisations. You’ll learn about the practice and theory of modern marketing, as well as current business trends in the areas of brand identity creation, multi-channel marketing and digital marketing.

Artificial Intelligence (AI) is currently enjoying a period of great interest due largely to advances in data driven AI and machine learning. Technologies such as self-driving cars, intelligent assistants (like Alexa), chatbots (like ChatGPT) and AI health care have made AI an increasingly everyday technology, and one that will revolutionise the way we live and work in the years to come.

Big data is increasingly important in today’s commercial landscape. As a data scientist specialising in big data, you’ll help companies make sense of large amounts of structured and unstructured data, providing rapid insights that enable them to make better, quicker decisions.

Study at the world-renowned Institute of Aquaculture – a leading Institute for sustainable aquatic food production and the largest of its kind in the world. The Institute brings together world-class, cross-disciplinary researchers to address a wide range of global challenges facing industry and society.

Study at the world-renowned Institute of Aquaculture – a leading Institute for sustainable aquatic food production and the largest of its kind in the world. The Institute brings together world-class, cross-disciplinary researchers to address a wide range of global challenges facing industry and society.

The main focus of this course is how the growing pressure on natural resources has prompted a re-evaluation of traditional approaches to addressing the challenges and seeking opportunities, including mitigating climate change, halting and restoring biodiversity and habitat loss, sustainable development and replacing conventional forms of energy (oil, gas, coal), as well as a search for new and renewable ones via energy transition.