NHL Stenden University of Applied Sciences

The Master's in Content & Media Strategy at NHL Stenden has been crafted in close collaboration with industry partners, ensuring that students work on real-world assignments. This program prepares graduates to become strategic analysts with a deep understanding of content strategy, creation, and implementation. Through Design-Based Education (DBE), participants collaborate in small teams with fellow students, lecturers, researchers, and industry professionals to address practical issues, refining and applying their visions to develop robust solutions. The program culminates in an individual research project that results in an analytical reflection report and a comprehensive content media strategy, showcasing skills at a master’s level

Prepare for a management position in the hospitality industry with a program designed to enhance astuteness and foster innovation in an ever-evolving field. Students will develop in-depth skills and insights, coupled with a service-minded attitude and natural curiosity, to tackle strategic challenges effectively. The curriculum equips graduates to proactively address the increasing digitalization and robotization of the industry, as well as adapt to shifting customer demands.

The Master’s in International Leisure, Tourism, and Events Management shapes students into professional leaders within the leisure, tourism, and events sectors. Participants will gain a deep understanding of industry challenges and learn to address these issues responsibly in alignment with the UN Sustainable Development Goals. By exploring key concepts from sociology, geography, and anthropology, students will engage in debates and develop practical solutions. A distinctive feature of this program is the use of scenario planning, a management tool designed to identify trends, drivers of change, and potential future developments.

The Business Administration degree provides a comprehensive exploration of the various facets involved in managing an organization, company, or department. Students will develop insights into the interplay between people and processes, understanding how these elements converge to drive business success. The program emphasizes identifying operational strengths as well as areas facing difficulties and bottlenecks. Participants are encouraged to cultivate their analytical insights and conceptual thinking to devise innovative and sustainable solutions for adapting, changing, or improving processes.

Explore a passion for smart technology and problem-solving with the Computer Science bachelor's degree, where students develop skills in digitalization, data science, and hardware programming. This innovative program in the Netherlands emphasizes artificial intelligence and machine learning, addressing the high demand for experts who drive advancements in healthcare, smart technologies, and other cutting-edge fields.

The Creative Business degree prepares students to become managers in the media industry by developing expertise in business and marketing, enhancing conceptual thinking skills, and learning to effectively utilize various forms of media and technology. Students will explore all facets of their creativity, whether their interests lie in film, radio, TV, online media, music, or video games, ensuring a comprehensive understanding and application of their chosen media field.

The Entrepreneurship & Retail Management program combines hands-on experience with theoretical knowledge and personal development to cultivate entrepreneurs or intrapreneurs equipped to thrive in any environment. Students will gain expertise in consumer behavior, explore international e-commerce, and develop a global mindset. This Bachelor of Science degree immerses participants in practical challenges, enhances understanding of the daily obstacles faced by retailers and entrepreneurs, and provides insights into the success factors of retail organizations. The curriculum covers a range of subjects, including finance, human resource management, strategy, and change management.

This internationally oriented program offered by the Thorbecke Academy at NHL Stenden enables students to explore contemporary issues across a wide spectrum, including the European Union, European policy, diplomatic relations, and intercultural communication.

For those with a natural inclination towards empathy and a service-minded attitude, and who enjoy engaging with people from around the globe, the Hospitality Management program at Hotel Management School Leeuwarden, NHL Stenden, is an ideal fit. The program provides an open and welcoming environment, exemplifying hostmanship at its finest.

The Information Technology degree provides a comprehensive first year, allowing students to explore their areas of interest and strengths. The program covers a range of topics, including multiple programming languages, databases, operating systems, IT architecture, and web technology. Additionally, students will develop essential communication skills required for professional environments.

The International Business degree offers students the opportunity to explore various aspects of business and bridge cultural gaps to achieve a company's international goals. Participants will learn to identify and pursue international business opportunities at a management level and drive organizational change. With options for studying and working abroad, this international management program equips students with the skills needed to become valuable assets in any globally operating corporation.

Human resources is a dynamic and rapidly changing field. Today’s international human resource management professionals need to have a thorough knowledge and understanding of both business concepts and human behaviour. The International Human Resource Management bachelor’s programme at NHL Stenden helps form professionals that understand psychology and can combine human interests with the economic and moral interests of the organisation.

The International Teacher Education for Primary Schools degree allows students to delve into the field of education while integrating a passion for diverse cultures and countries. Participants will join a vibrant, international community in a small-town setting, with opportunities that can extend across the globe.

The International Teacher Education for Secondary Schools degree equips students to become inclusive and skilled educators capable of working with young people in schools worldwide. The program emphasizes combining creativity and adaptability to teach a specialist subject to a diverse range of learners with varying backgrounds, needs, and language levels.

The Leisure & Events Management program focuses on creating impactful and memorable experiences within the international leisure and events industry. Students will develop their creative and organizational skills while exploring diverse opportunities in leisure, events, sports, arts and culture, and tourism. Similarly, the Logistics Management degree offers an in-depth understanding of optimizing and sustaining logistics processes. Participants will harness their drive and entrepreneurial spirit to manage various aspects of supply chain management, from purchasing and warehousing to planning and distribution, preparing them for diverse roles and leadership positions in the circular economy.

The Marketing Management degree offers students the opportunity to delve into the dynamic field of digital marketing. Participants will develop a deep understanding of markets and consumer behavior, positioning themselves as part of a new generation of digital marketers with a global perspective.

This program elevates a passion for tourism beyond traditional views of sunshine, beaches, and palm trees, focusing on the responsible and sustainable exploration of the world. With a strong emphasis on sustainable tourism, students will consider the economic, social, and environmental impacts of tourism, addressing the needs of visitors, the industry, the environment, and host communities. This all-inclusive approach represents a new interpretation of tourism that aligns with evolving trends and the drive for more conscientious travel practices.